What Is The Force For Good Project?

The FFG Project was born in my mini-talk at TED 2025 in Vancouver. Half the speakers shared inspiring "Big Ideas," however the other half shared alarming warnings of looming crises. It was clear, will we focus on what we can control or on what we can't. What is ours to do?

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What Does It Mean to Be a Force For Good?

We are all born innocent. At some point, we encounter corruption, hardships, injustice. Will we rant, rail, rage about what's wrong? Or will we create, contribute to, and collaborate with what's right? How can we lead a life that matters today - and every day?

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A Shining Example of Being a Force For Good

Let’s hear it for making your dreams come true… now, not later. That’s exactly what this inspiring family did when they left their home of 35 years in California to save draft horses from slaughter and create a ripple effect of good in their new Texas home.

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 The mission of The Force for Good Project is to support and showcase individuals who are acting in integrity, adding value, and creating ripple effects of positive change.

The Force For Good Project

from Bestselling Author, Sam Horn

  • 50 inspiring, true stories of everyday people being a Force for Good

  • Real-world ways to act in integrity, add value, & create ripple effects of change

  • Practical prompts to help you identify what’s yours to do & start doing it today

  • Proven ways to make a positive difference for yourself, your work, and the world around you

COMING SPRING 2026

 

How to Get Involved

 
 

Sign Up For Our Force For Good Newsletter

Our weekly newsletter is a shot of inspiration delivered straight to your inbox. Each issue shares an AHA, ANECDOTE & ACTION to help you be a Force For Good today and every day!

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Invite Sam to Speak

Bring Sam’s world-class keynote to your conference or company. You can trust her to inspire your group members to be their best self and a positive, proactive force for good - even in uncertain times

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Nominate a “Force For Gooder”

Know someone who consistently chooses to make a positive difference? We may interview them and spotlight their ripple effect of good that inspires others to follow their lead!

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Get our 5 FFG Questions

Here are the 5 questions that serve as the basis for all FFG interviews. Feel free to print this out and discuss them with your family, friends and coworkers. They're guaranteed to lead to an intriguing, rising-tide conversation.

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Send Us Your Force For Good Story

Every day acts of courage and compassion matter. Share your FFG story - big or small - and add your voice to a growing collection of real-world examples of doing good.

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“The meaning of life is to make a difference,
and everyone can do it.”

- Sam Horn, Founder of The Force For Good Project

 

Meet Some Force For Gooders'

 
 

Celebrate the Banquet

Dewitt Jones, a National Geographic photographer, has captured some of the most breathtaking places on Earth. Yet it was a bold 5-year-old with a juice-box camera that reminded him that one way to be a Force For Good is to truly see and appreciate the beauty that is all around us every day.

Read Dewitt's Story

Stop Hiding

Ruth Rathblott was born with a limb difference and spent years hiding her hand. She realized that hiding was creating disconnection and once she started sharing her story, people responded in kind. Her journey shows the power of going first and how revealing our "real self" results in a Force for Good ripple effect.

Read Ruth's Story

Lead Your Legacy

When Angela Tennison got off the couch to volunteer for Barack Obama’s campaign, she had no idea it would change the trajectory of her life. As Director of Leadership for the Dept. of Education, she is clear that our legacy isn’t something we leave behind us — it’s how we show up on a daily basis.

Read Angela's Story