What POP’d Out at This Year’s Super Bowl?

Imagine being in the middle of tens of thousands of Pittsburgh Steeler fans twirling their “Terrible Towels.”

That was one of many highlights of being part of this year’s Super Bowl in Tampa that lived up to its name, big-time.

Other highlights? Broooooce rockin the house at halftime. Jennifer Hudson reaching deep and delivering a heartfelt Star Spangled Banner that gave us all chicken skin (what Hawaiians call goose bumps.)

The game itself POP’d out this year. Especially the last 10 minutes where everyone in the stadium was on the edge of their seat — and on their feet as we watched the score see-saw between the Steelers and Cardinals, climaxing with a “can-you-believe-it” catch in the end zone.

What also POP’d out was that two “amateurs” won the annual Ad-Meter competition.

Or, as USA Today’s Feb. 2 headline put it, “Two Nobodies from Nowhere Craft Winning Ad.”

Doritos launched this brilliant campaign last year to give anybody and everybody an opportunity to submit a 60 second clip. The winner’s ad was featured during the big stakes Super Bowl, watched by 100 million viewers worldwide.

As a bonus, Doritos promised that if their chosen ad topped the viewers’ poll, the creators would be awarded $1 million in prize money. Which is exactly what happened.

The winning ad creators, two brothers in their thirties, Joe and Dave Herbert, only needed 5 takes to get their ad just right. What’s even more amazing is these budget-conscious, unemployed brothers only had enough money to buy five panes of glass for the used vending machine they featured in their commercial in which a guy shatters a vending machine with his crystal ball after predicting free Doritos for everyone in the office.

What’s this prove? As one of the judges in the USA Today article stated, “Regular people have great ideas.”

That’s the premise of my book POP! . We all get great ideas. The challenge is to give our idea an attention-grabbing name so it POPs out. Or to explain or produce our idea in a compelling way so people instantly get it and like it.

That’s what my book POP! does. And that’s why POP! has been recommended by everyone from Seth Godin to Jeffrey Gitomer as the perfect way to create a “stop-em-in-their-tracks” pitch, title or tagline for your business, product, service, cause or commercial.

POP! just came out in paperback from publisher Perigee-Penguin. Pick up a copy and use its 25 techniques to POP! your idea.

Who knows? Maybe you’ll win next year’s Ad-Meter contest and get that prize money of $1 million.

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