Want a Name That Gets Your Business or Book Noticed?

Several attention-getting names caught my eye this morning.

Today’s WSJ features an article about people who have taken advice from spouses about work-related issues only to have that advice backfire. What are those spouses called? Badvisors.

This mornings USA Today features an article about Chrisopher Buckley, author of the brilliant Thank You For Smoking, and his latest satire about the coming fiscal Armageddon when 77 million baby boomers start wanting their Social Security checks instead of their MTV. Its clever name? Boomsday. Brilliant.

Fellow blogger Marilynn Mobley,Senior VP of Edelman, emailed about a new company that makes luxury items for young children, such as pacifiers adorned with crystals. Their smile-inducing name? Aristobrats!

The good news is, ANYONE –with a little brain power and the Alphabetizing technique described in my POP! Stand Out in Any Crowd book– can come up with their own stop-em-in-their-tracks title to help their priority project break out.

I used this technique to create my trademarked topic of Tongue Fu!® – the verbal form of Kung Fu. A popular book attracting a lot of media attetnion is called Shopportunity.

Want to learn how to create a name that gets you and your ideas noticed? Read more at http://SamHornPOP.com.

  • http://chichiblogs.blogspot.com Chichi Layor

    Hi Sam

    Great post! The names you mentioned are unforgettable. I enjoyed reading your book “POP! Stand Out in Any Crowd” – thanks for the valuable techniques for creating memorable names.

    I’ll bookmark your blog. Keep writing.

    Chichi

  • http://www.samhorn.com samhorn

    Hello ChiChi:

    Glad you like the blog and ejoyed reading POP! Stand Out in Any Crowd. Just got news from my publisher that it sold to China. Yippee. Thanks for taking the time to respond . . .and I will keep writing . . . .

    Sam

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