The Secret to Why Malcolm Gladwell is a Bestselling Author

“Everyone is a genius at least once a year; a real genius has his original ideas closer together.” – G. C. Lichtenberg

Blink and Tipping Point author Malcolm Gladwell is the poster child of a genius who has original ideas closer together than most.

His newest book Outlier is being published this week.

As Ronald Reagan famously said in the Presidential Debates, “There you go again.” Fortunately, in Gladwell’s case, this is in a good way.

There Malcolm Gladwell goes again:

1. Creating a pithy, original title that makes our eyebrows go up (a sure sign he’s broken through our preoccupation and captured our interest.)

2. Introducing a contrarian concept (e.g., success depends on more than smarts, ambition and hustle) that piques our curiosity and makes us to want to know more.

3. Coining a new word which is destined to become part of the cultural lexicon. Outlier is a “person who doesn’t fit into our normal understanding of achievement. Simply said, they are uncommonly successful (literally and figuratively). The Beatles and Bill Gates are examples of Outliers.”

4. Naming his epiphany or methodology to make it proprietary so it’s associated with him and him alone. In this book, he calls it The 10,000 Hour Rule which refers to the amount of time it takes to turn someone into “someone who is like no other.”

Malcolm Gladwell is a walking-talking example of an IDEApreneur who is not content to be common — and all his readers are wiser because of it.

Do you have a favorite “genius” who is not content to be common — who can be counted on to introduce original, pithy ideas that get YOUR eyebrows up?

  • http://BelieveinaRayofHope.com Doreen

    Hello Sam,

    You are my favorite genius who constantly introduces original, pithy ideas that raise my eyebrows!

    I have thoroughly enjoyed reading your books, Tongue Fu, Tongue Fu!at School and POP. Subsequent to meeting you at the Inspiring Speaker workshop in CA, I have enjoyed listening to your Tongue Fu CD!

    I look forward to hearing you speak again and to your next book. It is sure to be a treat that will give us hope and new ideas to ponder and apply. Thanks for all.

    Doreen
    http://believeinarayofhope-doreen.blogspot.com/

  • http://unemployeddad1.wordpress.com Michael

    After I looked up the word “pithy” I settled on Seth Godin.

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