Welcome to Sam Horn’s Intrigue Agency

Sam Horn is the Intrigue Expert. She has coached the world’s top entrepreneurs around the globe and taught executives from Fortune 100 companies like Intel, Cisco and Boeing how to be one-of-a-kind vs. one-of-many.

Her pioneering POP! book, endorsed by Seth Godin, Ken Blanchard, Mark Sanborn and marketing guru Jeffrey Gitomer (who calls it “a rocket ship to your success,”) introduces an innovative step-by-step system for creating first-of-their-kind titles, taglines, pitches, brand messages, positioning and marketing copy that get your products and services noticed, remembered and bought.

Sam’s expertise is frequently featured in major media outlets like the NY TimesBusinessWeek and FastCompanyMSNBC said, “Sam, you were the perfect guest to have on our elevator pitch segment.”

She is a top-rated speaker for INC 500 and the Pitch Coach for Springboard Enterprises, which has helped entrepreneurs receive $5.5 billion in funding. She helps clients crystallize and communicate a unique competitive edge in 60 seconds … so it passes The Eyebrow Test. What’s the Eyebrow Test? What do you say when asked, “What do you do?  Why should I buy from you?”  If your answer isn’t clear, it’s costing you business.





Our team helps clients create materials that capture your ideas, the way you pictured them in your head…

Sam helps our client’s craft the perfect message. The Intrigue Team works with clients to create the materials that bring it to life.

We have built a team of high-level creative professionals who are excited to turn your ideas into unique and effective marketing materials, products and designs.

  1. PowerPoint Presentations (Pitch, Proposal etc.)
  2. Logos
  3. Website Design/ Development
  4. Marketing Materials (One Pagers/ Handouts)
  5. Book Jackets

We know that the design process can be daunting and our team is committed to clear communication that helps our clients feel good about sharing their ideas and contributing feedback throughout the creative process.

You should love the way your business looks, The Intrigue Team can help you get there.

The Intrigue Agency is on a Mission…

A mission to “Get People Interested in What YOU care about.”

The Intrigue Agency is a strategic communications agency that teaches organizations and individuals to be more intriguing. Our services include;

  • Keynote Presentations
  • Corporate Training
  • Products and Systems
  • Strategic Communication Consultation
  • Production of High Level Marketing Materials

Definition of Intrigue = Arousing interest or curiosity

Why is this important?

Our ideas, organizations, products, services and causes do NOT sell themselves.

We can have something of value to offer … but if we can’t distill that into a crisp, compelling description of WHY it’s worth buying into … it will never succeed at the level at which it deserves.

The intrigue Agency helps clients do two things;

Capture Interest: If you don’t “have ‘em at hello,” you won’t have ‘em at all.

Organizations and individuals need to be able to quickly convince people we’re worth their valuable time and mind. If our introduction stinks, they move on … and our offering may never see the light of day or get the buy-in it deserves. We need to capture interested in the first 60 seconds.

Keep Interest: People today are suffering from “Info-Besity.”

Organizations and individuals need to offer collateral that keeps people interested. Our audiences are usually BBB; Busy, Bored and Been there-heard-that, our communication needs to be CCC; Clear, Compelling and Creative, otherwise people won’t stick around.

Want good news? We’re really good at teaching people how to capture and keep interest.

The Intrigue Agency has developed a step-by-step system that shows you how to distill your priority project into a clear and compelling  “UVP” – Unique Value Proposition – that captures and keeps the interest of your target decision-makers, audiences, readers and viewers.

So next time you’re pitching a client, presenting a proposal, chairing a meeting, creating marketing materials or working on a passion project … ask yourself, Is this Intriguing…

Want a speaker you can trust to thrill your audience from start to finish - with original insights, laugh-out-loud humor, relevant examples and inspiring stories that motivate them to act?
Work with Sam and the IA team to position, message and craft your presentations, books and priority projects so they win buy-in from your target audience and decision-makers.
Want to create intriguing, one-of-a-kind ideas, projects and communications? Our books, videos and e-learning products show you how.
Want recent insights, examples and action steps on how to create interest, earn respect and connect with anyone? Our blogs (often featured in Fast Company, Inc.com, etc.) show how.