That’s Intriguing #97 Turn Your Elevator SPEECH into an Elevator CONNECTION

“Enough about me. What do you think of me?” – Bette Midler, in the movie BEACHES

What do you say when people ask, “What do you do?” or “Why you?”

Do you dread those questions?

If so, it’s probably because you’ve been told the purpose of an elevator SPEECH is to TELL people what you do.


That’s a “me, me, me” monologue.

The goal, when meeting people, is to have a DIALOGUE instead of a MONOLOGUE.

The example in this video shows how to turn a confusing, one-way elevator SPEECH into a crystal-clear, two-way elevator CONNECTION.

The next time someone asks, “What do you do?” or “Why you?”… DON’T TELL THEM.

Instead, ask a question that gives them an opportunity to share how they’ve experienced or benefitted from what you do.

Listen to what they say … and then link it to what you do.

Voila. You now have something in common.

Their eyebrows will go up because they now relate to what you do.

They’re more likely to remember you and they’re also more likely to want to work with you or refer you.

Better yet? You’ve just fast-forwarded past chitchat. You’re well on your way to a mutually-rewarding conversation and meaningful connection.

Want more ways to make genuine connections when meeting people?

Want a better way to introduce yourself to potential clients and employers at conferences, networking events, and job fairs?

Check out

This online coaching program teaches you how to crystallize and communicate what you have to offer that’s SPECIAL so you have a clear, compelling competitive edge.

It shares the techniques Sam uses with her private consulting clients to get across what you do that’s unique and urgently needed, so people value it and want to know more about it.

It then teaches you how to ethically market and monetize that so you connect with your ideal clients, win buy-in from decision-makers, and get to work with people you enjoy, admire and respect.

Hope you’ll join us.

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