That’s Intriguing #86: Sam Horn and the Intrigue Agency Open Nominations for the 2014 POP! Hall of Fame

  “The best way to corner a niche is to create a niche.  And the best way to create a niche is to … coin your own word.” – Sam Horn

Encountered a couple of early entries for the 2012 POP! Hall of Fame … and thought I’d share them to kick-start your  thinking about what newly-coined  NURDS (New Words) you’d like to submit for this year’s contest.

Previous winners have included:

*  Diabesity:  Dr. Francine Kaufman’s term for the epidemic of Type 2 Diabetes that is triggered by obesity.

*  Snuba:  It’s half snorkel and half scuba … and it’s a new multi-million dollar industry.

*  Freakonomincs:  Are you going to run right out and buy the latest tome on economics?  Probably not.  But authors Dubner and Levy turned their concept into an international brand – movies, media appearances, blogs, 6-figure consulting contracts – by giving it a first-of-its-kind name that appealed to the masses.

*  A.W. Shucks:  What else would you call an oyster bar in Charleston, SC?

*  Yappy Hour:  The Holiday Inn in Alexandria, VA has received millions of dollars of free press due to its innovative Friday night “petworking” opportunities for dogs.

*   YOUmanity:  Aviva came up with the ideal name for their “chain of kindness” philantrhopy campaign

*  Geek2Geek.com:  Think Match.com for pocket protector types.  As one personal ad proclaimed, “Tall, dork and handsome.”

*  SerenDestiny®:  Okay, I admit it, I’m partial to this one because it’s the title of my next book.  And like Tongue Fu!®, I’ve been able to trademark SerenDestiny® which means it can be merchandised and monetized … in perpetuity.

*  Java Jacket:  You can’t build a business around an un-prounounceable name.  So Jay Sorenson gave those “cardboard insulating sleeves” you put around your cup of coffee an easy-to-say-and-remember name.

*  Revenew:  Just met the founder of this start-up in NYC at the WOIS Summit.  You’ve heard of Spell Check?  This is a fantastic example of a POP! technique called Spell Chuck.  Chuck the normal spelling of a word and come up with your own.  Brilliant.

*Tiecoon:  This shop in NYC’s Penn Station – which sells neckties to Wall Street financiers – stopped me in my tracks and motivated me to snap a photo.  Which is the point.  If it’d been named Jack’s ties, I would have walked on by and not even noticed it.   Does your store name have people at hello?

Now, in case you’re thinking, “Okay, these are clever names.  Big whoop.”

Please understand … NURDS aren’t petty; they’re profitable.

This is not wordplay…this is wordcash.

ALL of these names have helped their products, businesses or services STAND OUT and get noticed, remembered … and rich.

Several of these names have generated millions in revenue for their owners.

In fact, as Jay Sorenson, originator of Java Jackets says, “Customers who meant to call my competitors actually end up calling me …because they can’t remember my competitors’ names.”

So, what first-of-its-kind business, book, product, store names have you seen this year?  What intriguing NURD popped out and got your attention?

 

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