That’s Intriguing #34: How Do I Get Investors Interested in My Venture?

“It’s not enough to be the best at what you do; you must be perceived as the only one who does what you do.” – Jerry Garcia

Actually, when you’re trying to get interest from investors; it’s not enough to be perceived as one of a kind.

You must prove how you’re solving a problem that’s costing your target customers money – and you must prove how you’re going to make your investors money.

I am the Pitch Coach for Springboard Enterprises – which has helped entrepreneurs receive more than $5 billion in funding. Springboard grads include Robin Chase of ZipCar, Gail Goodman of Constant Contact and Joni Evans of

When coaching people on their pitches, I see the same thing again and again.

People tell the story of their company. And they explain what their business does.

That will not convince a venture capitalist to invest in you.

What investors want to know is — HOW WILL YOU MAKE ME MONEY?

If you are asking for millions of dollars – prove to me you have a leadership team with big-brand experience, contacts and a tangible track record of making and managing millions of dollars.

If you are asking for millions of dollars – prove to me you have a first-of-its-kind, evolutionary, disruptive technology, product, service or patent-pending approach with a clear competitive advantage.

If you are asking for millions of dollars – prove to me with metrics and measurable evidence why your business will scale in the years ahead and my investment will pay off and grow.

And if you are asking for millions of dollars – don’t end your presentation by saying “Thank you for your attention.” Give me a clear, compelling incentive to contact you afterwards because you’re offering something intriguing and/or financially impressive that motivates me to want to know more.

Leave a Reply

Want a speaker you can trust to thrill your audience from start to finish - with original insights, laugh-out-loud humor, relevant examples and inspiring stories that motivate them to act?
Work with Sam and the IA team to position, message and craft your presentations, books and priority projects so they win buy-in from your target audience and decision-makers.
Want to create intriguing, one-of-a-kind ideas, projects and communications? Our books, videos and e-learning products show you how.
Want recent insights, examples and action steps on how to create interest, earn respect and connect with anyone? Our blogs (often featured in Fast Company,, etc.) show how.