That’s Intriguing #20: Why Does David Meerman Scott Rock?

The New Rules of Marketing and PR

The New Rules of Marketing and PR

Are you a blog believer?

You will be after reading David Meerman Scott’s book The New Rules of Marketing and PR Precedence builds buy-in.

How can you not believe that blogging is one of the best ways to build buy-in for your business when you read dozens of real-life examples about how billion dollar compaines and mom and pop shops have tripled their client base, visibility and revenue due to their blogs?

One of my favorite stories in David’s book is about a pastor, Mark Batterson, who started his National Community Church on a snowy Sunday in 1996 with a grand total of . . . 3 people showing up, himself, his wife and his son.

Mark is an unconventional minister. He holds services in movie theatres, Washington DC’s Union Station and coffee houses. He also uses online technology to turn his “un-sermons” into Webcasts, Evotional blogs (tagline “Spirit Fuel”) and podcasts.

As a result of his innovative social media outreach, his blog is followed by tens of thousands of readers around the globe. When he blogged about his book In a Pit with a Lion on a Snowy Day: How to Survive and Thrive When Opportunity Roars, it went up to #44 on and sold out.

Mark says, “A guy named John Wesley, who founded the Methodist church, traveled 250,000 miles on horseback and preached something like 40,000 sermons. I reach that many people thrrough my ‘word of mouse’ marketing every day.”

One thing David preaches in his book is to stop thinking you have to be brilliant with every blog.

That’s a surefire prescription for writers block. Unrealistically high expectations cause us to procrastinate because we know deep down we’ll never be able to live up to our perfectionist standards.

Instead, do as David Meerman Scott and Mark Batterson do – write mini-blogs.

300 word blogs. 150 word blogs. Snippets. Just enough to throw a provocative thought out there and stay in touch with our readers.

I’m going to try it. No more epistles. No more War and Peace.

I already can tell what a relief it’s going to be to believe it’s ok to just jump online and share an idea or observation in the heat of the moment and ask what YOU think – instead of agonizing over every word and trying to make it perfect.

Please let me know what you think of this experiement.

What’s your own approach to blogging? How do you make it fun and easy so you’re more likely to do it – instead of putting it off because you’ve pressured yourself into thinking it has to be perfect?

(Side note: I get to thank David Meerman Scott in person – – for his wise advice when we keynote Speaker U for the New England Chapter of National Speakers Association on June 10-11. Hope to see you there.)

  1. Sam,
    I could not agree more! I am tired of reading long blogs from people writing an epistle – the whole world is into short, direct messages – why else are TV commercials 10 – 15 seconds in length? We are all into “real” these days and you are right, agonizing over every comma, while nice, is no longer expected.

  2. I’m on board here too Sam….I need to do that.
    In a way, it’s a freeing thought; I could divvy up a few of my blogs into smaller ones.
    I get challenged every time I read one of Seth Godin’s brief posts. And I’m reminded of one of my favorite writing axioms by William Strunk, “Omit needless words.”
    Here’s to briefer blogs!

  3. Hi Sam. Wow – I am flattered. Thanks so much for reading my book and writing about it here!

    Yes, Mark Batterson’s is one of my favorite examples too.

    And guess what? I am about 1/3 into your book. If I weren’t waiting for a radio interview in a moment, I’d be reading it now.


  4. So glad you addressed this! I always err on the side of perfection. I’m afraid my readers will drop like flies if I’m not scintillating every time. Maybe I’ll try it . . .

  5. Oh geez, this will be a hard one for me, which is exactly why I should do it! I’m afraid to let my readers down if I don’t give them enough “meat”. Maybe I can still give them meat, just leaner. Thanks for a great nudge!

  6. Thanks for all your comments.

    I’m going to make this measurable. From now on, all blogs will be less than 500 words.

    300 words is better.

    150 words is grand.

    Hopefully, busy people will look forward to these short ways to POP! their message because they’ll know they can read them in 2 minutes or less.

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