That’s Intriguing #12: How to POP! Your Social Media by Becoming a Topical Topic Expert

I’d promised in my previous blog to share specific ways to turn your blog into bucks.

Technique #1 to POP! Your Social Media and Monetize Your Blog:

A client told me, “Sam, I am so busy. I just don’t have time to ‘think-up’ creative content every time I’m supposed to blog.”

I told him, “Want good news? You don’t have to ‘think up’ original ideas every time you blog.”

He said, “That sounds promising. What do I write about then?”

I said, “You riff off the news. You know how jazz musicians riff off standard chords to create new music? From now on, you’re going to riff off current events to create new content.”

He looked at me, a bit puzzled, and asked, “How do I do that?”

Read the newspaper (you know, those paper things that used to be delivered to your door?) or watch anthology TV shows such as CBS Sunday Morning or 60 Minutes.

Keep your antenna up for anything that stops you in your mental tracks. If it grabs YOUR attention, it will probably grab your audience’s attention. Find a specific quote in the story that is pithy and profound and “hook and hinge” it to your topic.

For example, the Vancouver Winter Olympics are on right now. An international event like that has dozens of universally-applicable examples with the potential to give fresh insights into your area of expertise.

Millions of people are familiar with downhill skiier Lindsey Vonn’s dramatic story. A top gold medal hope before the Games, (the media was even referring to them as the VONNcouver Olympics) Lindsey suffered a painful shin bruise which threatened to keep her from competing. Somehow, she was able to keep her concentrattion and won first place in her race.

There are thousands of bloggers talking about leadership, peak performance, confidence and persevering through challenges.

However, you’ll be one of only a handful blogging about your topic using a thought-provoking quote from Lindsey who said, “I knew if I was nervous, I would ski nervous and wouldn’t win anything. So I gathered up my determination and focus . . . and went for it.”

START your blog with her story (because it’s intriguing instead of “neck-up rhetoric”) and then “hook and hinge” that quote to your subject by repeating a couple key words in your observation or question.

For example, “Has your business suffered an unexpected setback that threatens to take you out of the race and keep you from being competitive? How can you gather your determination and focus and still win?”

Or, “Are you preparing an important pitch or VIP presentation and your nerves are getting the best of you? If you ‘speak nervous,’ you’ll never convince decision-makers and potential investors you have the clout and confidence to carry off your venture. Tower (instead of cower). Roll your shoulders back, pick your chin up and stride into the room like you know what you’re doing. Turn those nerves into focused determination.”

Face it. A lot of blogs look alike.

People are craving creative content. Riffing off (don’t rip off other people’s material – always attribute) current events can turn you into a topical topic expert – someone who has recent, relevant applications of how your ideas work in today’s real world.

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