Sticky Ads and Slogans That Get a Smile and a Sale

“I plan on living forever. So far, so good.”

Did that coffee mug slogan cause you to smile?

That’s what it’s supposed to do.

Smart marketers know one of the best ways to get a sale is to get a smile. When customers find something amusing, they find it appealing. And when they find something appealing, they’re often motivated to buy it.

The following ads from the past week have ALL brought a smile to my face. Hopefully they’ll bring a smile to yours and prove my point that creating a slogan that elicits a smile is one of the best ways to make your message “stick and sell.”

1. A half-page ad in USA Today for the World Golf Championship in Doral, Florida featured a HUGE picture of the masterful Tiger Woods with this smile-inducing slogan, “The bigger the fish, the badder the pond.”

2. Another half-page ad in USA Todayfor Amtrak’s National Train Day on May 10th says “Get Your Choo-Choo On.”

3. AT& T invites you to stay connected to NCAA’s March Madness with a full page ad in USA Today showing people wearing their favorite college basketball team jersey. The slogan says, “Don we Now Our Game Apparel.”

Now, those aren’t hilarious, but they’re not serious either. Serious = boring.

Do you have something to sell? Run your marketing message by several people and watch their face. If they look confused or their face stays blank, it needs more humor. If their eyes light up and the edges of their mouth curl up, you’re on the right track.

Want more ways to create marketing messages that “stick and sell“?

Visit for info on my one-day POP! Your Business, Book and Brand workshop at Washington DC’s historical National Press Club.

1 Comment
  1. Sam, you really hit the nail on the head! Too many times we forget that people buy products/services from people…PEOPLE!

    I’ve been is sales for quite some time now, and I learned fast that I needed to get my personality out in the open as fast as possible be to most successful.

    Now, I am on the other side of the desk as a business owner and I can’t tell you how many solicitations I receive a day. Just as you said, the people that are getting my business are those with the personalities. The guy who makes me laugh, the girl who related with me on a personal level.


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