“Let’s give ‘em something to talk about”.  - from Bonnie Raitt’s song “Something To Talk About”

Whether you are:

  • Introducing yourself at a networking function
  • Talking to prospective clients at a trade show
  • Pitching an idea to your boss
  • Writing articles or Web copy
  • Creating an ad, commercial or marketing slogan
  • Branding a business or product
  • Interviewing for a job
  • Searching for the perfect title or name
  • Requesting funding or trying to get your budget approved

. . . your success depends on whether you quickly capture your target audience’s interest and give them something to talk about.  Are they sufficiently intrigued in the first sixty seconds to want to know more? Did you succeed in getting your project’s foot in their mental door?

People today are so busy, so distracted, 60 seconds is all the time we have to get their favorable interest. If we don’t convince them in our “One Minute Window of Opportunity” that we’re worth their valuable time, money, and attention, they’ll switch their focus to something else.

POP! gives you the techniques and tangible tools to get people interested in what YOU care about.





Price: $19.99

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Work with Sam and the IA team to position, message and craft your presentations, books and priority projects so they win buy-in from your target audience and decision-makers.
Want to create intriguing, one-of-a-kind ideas, projects and communications? Our books, videos and e-learning products show you how.
Want recent insights, examples and action steps on how to create interest, earn respect and connect with anyone? Our blogs (often featured in Fast Company, Inc.com, etc.) show how.