POP! Your Book and Writing

Write, market and publish a book that is compelling and commercially-viable


Do you have a great idea for a book? Have you already started your project and need assistance getting it finished? Are you done with your book and need help marketing it to the public or going after a deal?

In today’s competitive publishing marketplace, a book isn’t “good” unless we have original titles, topics, and approaches.  If we’re saying the same thing as everyone else, publishers won’t give us a deal and people won’t spend their precious time reading our book.

If you’re ready to turn your experience, expertise and story into a quality book that makes a positive difference for others and a prosperous living for you, Sam Horn and the The Intrigue Agency have developed a dynamic step by step process that can help any author create a compelling and commercially-viable book.


Sam Horn works with her clients on:POP! New Paperback Cover

1) Book Proposal and Planning

    • Develop a quality book proposal that differentiates you from other authors and books in your field and garners buy in from publishers.
  • Create the perfect (and most important) marketing tool to get the word out about your book quickly and effectively.
  • Create an outline that organizes your content so it is easy to understand and follow.

2) Book Coaching

  • Work with Sam’s POP! Process to find what’s commercially viable about your project and craft copy that helps it break out in a crowded marketplace.
  • Create page turning copy and stories that keep readers engaged and that maximizes take away insight.

3) Titles, Taglines and Slogans

  • Sam literally wrote the book on creating the perfect title, tagline and slogan for just about anything; it’s called POP! and it was endorsed by marketing icons such as Seth Godin and Jeffery Gitomer.



Can Sam really make your book successful? YES! She has a 20 year track record of proven results.

  • Sam has helped more than 50 clients land big-name agents and book deals with major publishers
  • Sam was the Emcee and Exec. Director of the prestigious Maui Writer’s Conference, ran the Non-Fiction Retreat and worked alongside Nicholas Sparks, Mitch Albom, Aaron Sorkin, Ron Howard, Terry Brooks and Jacquelyn Mitchard.
  • Her clients have been featured on NYT, Wash Post, USA Today, WSJ Best Seller Lists.
  • Her clients have been interviewed on every major media outlet from Oprah to the Today Show.
  • Sam has been a featured presenter at the  San Miguel Writers Conference, American Societey for Jounalists and authors, San Francisco Writers Conference,  VA Festival of Books and Berrett Koehler Author Summit.
  • Sam has created/hosted “Do You Have a Bestseller In You?” workshops at National Press Club, USA Today headquarters and for National Speakers Assn, Entrepreneurs Organization and International Coach Federation.


Want someone to help you market your book so you can focus on writing? 

Writing a quality book is tough and let’s face it, writing a quality book isn’t enough. If you don’t effectively market your book, it will never succeed at the level is deserves.

The Intrigue Agency consists of talented young entrepreneurs who help our clients create the marketing materials, social media and web presence they need to get their book in front of decision makers and scale their following.

  • Websites
  • Graphic Design (Logos, Book Jackets etc.)
  • Social Media Pages (Facebook, Twitter, LinkedIn)
  • Videos
  • Marketing Outreach

Wow! Your consulting time with us led to an Amazon bestseller… Thank you so much for your help and support. You’re the best!

- JJoanne Sujansky, Ph.D./Jan Ferri-Reed, Ph.D.


To work with Sam and The Intrigue Agency, please contact our Office Manager Cheri Grimm at Cheri@intrigueagency.com

Want a speaker you can trust to thrill your audience from start to finish - with original insights, laugh-out-loud humor, relevant examples and inspiring stories that motivate them to act?
Work with Sam and the IA team to position, message and craft your presentations, books and priority projects so they win buy-in from your target audience and decision-makers.
Want to create intriguing, one-of-a-kind ideas, projects and communications? Our books, videos and e-learning products show you how.
Want recent insights, examples and action steps on how to create interest, earn respect and connect with anyone? Our blogs (often featured in Fast Company, Inc.com, etc.) show how.