Interview Sam

Sam Horn NAWBO Interview Media

Sam is a seasoned interview guest who has been featured on MSNBC, NPR,, Fast Company, and on every major TV network including NBC, ABC, CBS and FOX affiliates. If you would like to invite Sam on your show or program, please reach out to Scott Ritter at (347) 831-4494 or

For a sampling of Sam’s interview questions, please see below:

  1. How did you come up with POP! and the INTRIGUE Process – and why are they important?
  2. You say people are suffering from INFObestiy.  What is that and how can we prevent it?
  3. The premise of POP! is we have 60 seconds – max – to capture people’s favorable attention.  What’s one of the best ways to get eyebrows up and capture the interest of busy, distracted decision-makers?
  4. Why do you say we should NEVER again give an elevator SPEECH and that when asked, “What do you do,” we shouldn’t explain or job?
  5. You disagree with the statement, “There’s nothing new under the sun.”  In fact, you say our profitability is directly proportionate to our ability to create “the next new thing.”  What’s an example?
  6. You have a great quote about the importance of using organic, appropriate humor to set up that all-important likability.  How can we do that?
  7. In your TEDx talk, you say, “If we want to connect; we must first earn respect.”  We may agree with that – but what’s a specific way to do it?
  8. Jerry Garcia said, “It’s not enough to be the best at what you do; you must be considered to be the only one who does what you do.”  How can be one-of-a-kind so we have a competitive edge?
  9. A premise of your INTRIGUE process is to “Keep it brief or they’ll give us grief.”  That’s easier said than done. How can we say a lot in a little – and make even the most complicated idea crystal clear?
  10. George Washington Carver said, “If you can do a common thing in an uncommon way; you will command the attention of the world.” You believe we cannot be content to be common – and you have a technique for creating UNCOMMON ideas that help us POP! out of our pack.  Share?
  11. You say, “If people can’t repeat what we said; they didn’t get what we said and we will be Out of Sight – Out of Mind.  How can we be repeatable and retweetable so we stay top of mind and go viral?
  12. You are the Official Pitch coach for Springboard Enterprises – which has helped entrepreneurs receive $6.2 Billion in funding.  What is one of your favorite success stories of someone who crafted a successful pitch that raised the capital they needed?
  13. You have a Tongue Fu! technique that can turn a no into a yes and resistance into receptivity, and an example of a 13 year old entrepreneur who did this to perfection. Share?
  14. Instead of giving explanations, you suggest we give Dog-on-a-tanker  ________   if we want people to care about what we care about. Example please?
  15. You help clients create “legacy messages” so they can share their EEE – Expertise, Experience, Epiphanies – in presentations, books and coaching/consulting. Explain?
  16. Do you have one last example of how we can get our priority projects noticed, remembered, bought and acted on . . . .for all the right reasons?
  17. Where can we go to get more examples of POP! and INTRIGUE?
Want a speaker you can trust to thrill your audience from start to finish - with original insights, laugh-out-loud humor, relevant examples and inspiring stories that motivate them to act?
Work with Sam and the IA team to position, message and craft your presentations, books and priority projects so they win buy-in from your target audience and decision-makers.
Want to create intriguing, one-of-a-kind ideas, projects and communications? Our books, videos and e-learning products show you how.
Want recent insights, examples and action steps on how to create interest, earn respect and connect with anyone? Our blogs (often featured in Fast Company,, etc.) show how.