The most effective marketing campaigns have their finger on the pulse of POP! culture and reflect current trends.
For example, parents used to gripe about their kids being obsessed with their Gameboys during family vacations. The roles today are reversed with kids complaining their folks are the ones who ignore them while tapping away at their laptop and Blackberry.
A brilliant www.VisitOrlando.com ad addresses this issue by showing a father happily playing in a pool with his son. The dialogue in the side bar says,
“Daddy, want to do swimming?” “Yes.”
“Daddy, can you carry me on your shoulders?” “Yes.”
“Daddy, will you leave your phone in the room?” “Yes.”
The subliminal message? Come to Orlando and have an old-fashioned vacation where you actually focus on family and play together instead of everyone caring more about their gadgets.
Are you tapping into the zeitgeist of your target audience? Does your marketing campaign reflect current trends? If so, good for you. If not, use POP! techniques to update your commercials so they resonate with customers and motivate them to try or buy what you’ve got to say and sell.