How YOU Can Duplicate Susan Boyle’s Success

How could I write a blog about what POP’d out this week without discussing the phenomenon that is Susan Boyle?[dailymotion id=x8ymn0]

Perhaps you’re one of the 85.2 million (!) people who have viewed her YouTube clip of I Dreamed a Dream from Les Miserables that received a rousing standing ovation from the just-moments-before jaded judges and audience on the Britain’s Got Talent TV show.

Susan, a 47 year old “unglamorous” woman who lives with her cat in a tiny town in Scotland, doesn’t own a computer, has never been kissed, and had never heard of YouTube. Now, one week after her audition went viral, she has 1 million “friends” on Facebook, her own Wikipedia article, and is the Web’s hottest entertainer.

Why? What has contributed to this “perfect storm” of instant global fame?

Henry Jenkins, co-director of MIT’s Comparative Media Studies program, attributes it to something he calls “spreadability” in which online consumers find and then voluntarily forward a favorite clip to their social network.

Lynn Johnson, a Salt Lake City psychologist says it’s because we “want to believe in something higher.” When we discover it, we achieve an emotional state called “elevation,” a warm, glowing feeling that comes over us when something transcends our expectations.

A Washington Post article by Jose Antonio Vargas mentioned that many people “were drawn by the one-act-play quality of the video, with a beginning, middle and end complete with a heroine (Boyle) and a villain (the snarky Simon Cowel).”

Anne Jolley, a self-confessed frumpy 47 year old interviewed by USA Today reporter Maria Puente, confesses to being “disheartened, disenfranchised, disillusioned and dis-just-about-everything-else in these bleak times.” She said Boyle’s performance lifted her spirits and gave her “reason for hope in the world and proof that dreams can come true.”

I agree with all the above.

What’s this mean for you? If you’re a speaker, musician, author, politican or leader . . . it means that to the degree you:

* transcend people’s expectations,
* give disenheartened people reason for hope
* elevate people’s spirits

is to the degree they voluntarily spread YOUR message and take your cause, campaign, creation or company viral because they become your enthusiastic word-of-mouth advertisers.

  1. LOL, that’s interesting, I will try this tips and I’ll report my progress

  2. susan boyle on twitter at

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