How Can You Create and Corner Your Own Niche?

Sam Horn Websters Word of the Year

Websters Words of the Year

The folks at Websters Dictionary just released their new words for the year.

Many are poster children for a POP! technique called “Half & Half.”

How does it work? Blend the 1st half of a word with the 2nd half of another word to coin an original phrase that belongs to you.

Examples include:

* frenemy -someone who pretends to be a friend but isn’t

* staycation – Don’t hit the road. Have fun at or near home

* green-collar – environomentally conscious people

* flash mob – when people swarm an event they’ve been alerted to via social media

* shopportunity – it’s not a sale; it’s a shopportunity

NURDS (my word for new words) transcend clever word play or semantics.

COINING YOUR OWN WORD You may even be able to trademark the word which gives you the right to merchandise it and profit from it in perpetuity.

COINING YOUR OWN WORD You may even be able to trademark the word which gives you the right to merchandise it and profit from it in perpetuity.

Why? COINING YOUR OWN WORD increases the likelihood you’ll be able to get the URL (the foundation of your financial future). You may even be able to trademark the word which gives you the right to merchandise it and profit from it in perpetuity.

NURDS help you POP! out of your pack because you no longer look and sound like everyone else. They make you one-of-a-kind instead of one-of-many.

NURDS capture favorable customer and media attention because people always have their antennae up for the next new thing. NURDS break through busy people’s screens and cause them to check you out because you’re not same-ole, same-ole.

Want good news? POP! provides a step-by-step system for creating your own NURD (think snuba, Diabesity, Adultlescents, Freakononics, or Ciao Mein.)

Tired of blending in and having your valuable product, service or talent go unnoticed? Coin your own NURD and you too can finally get the recogntion and financial rewards you want, need and deserve.

  • nonfictioneditor

    Sam
    Loved the latest NURD post. May I reprint it on my blog at nonfictioneditor.com
    with attribution to you, of course?
    See you in Phoenix.
    Best, Barbara

  • http://www.BabyBoomerInsights.com Marilynn

    Love this post, Sam. The only thing I like better than a NURD is a clever turn of phrase. Heard one a couple of weeks ago – a new country song, “It’s a business doing pleasure with you.”

    My favorite new NURD is “Globesity,” which describes the global problem of obsesity!

  • Fawn

    Great post, Sam.

  • ucgmikebennett

    Enjoyed looking at your site! NURDs like calling Arnold the “guvenator” of California do seem to stick (even if I don’t know how to spell it). Thanks for the post!

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