Archive for the ‘Sales and Marketing’ Category

That’s Intriguing #96: Do You and Your Business Stand Out?

“It’s not enough to be the best at what you do, you must be perceived to be the only one who does what you do.” – Jerry Garcia, the Grateful Dead I agree with Jerry Garcia. The world does not need “another _____.” “Another” web designer, coffee […]

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That’s Intriguing #94: Avoid Platitudes Like the Plague

  “Let’s give them something to talk about.” – Bonnie Raitt song lyric I recently spoke at a conference where two co-authors shared their findings after taking 2 years to interview people who were at the top of their profession. They then revealed their list of the […]

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That’s Intriguing #86: Sam Horn and the Intrigue Agency Open Nominations for the 2014 POP! Hall of Fame

  “The best way to corner a niche is to create a niche.  And the best way to create a niche is to … coin your own word.” – Sam Horn Encountered a couple of early entries for the 2012 POP! Hall of Fame … and thought I’d share them […]

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That’s Intriguing #84: An Innovative Way to Turn INFObesity into Intrigue

“In influencing others; example is not the main thing.  It’s the only thing.” – Albert Schweitzer Agreed. What’s a situation coming up in which you want to influence someone to give you their time, mind or dime? If you want to capture and keep their attention – […]

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That’s Intriguing #81: What are the 3 Best Ways to POP! My Job Search? Part III

In today’s challenging times, with millions of people out of work, it’s more important than ever to stand out from the crowd and capture the favorable interest of recruiters and potential employers. You may be thinking, “Easier said than done.” The good news is, there ARE innovative […]

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That’s Intriguing #80: What are the 3 Best Ways to POP! My Job Search? Part II

 Tip 2. Show Specific Ways You’re Going to Make or Save Them Money ”Money makes the world go around . . .” – lyric from the movie Cabaret Money may not make the world go around;  however sharing specific examples of where you’ve made money in the […]

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That’s Intriguing #79: What are the 3 Best Ways to POP! My Job Search? Part 1

“All the wrong people have inferiority complexes.” – coffee mug slogan I recently had the opportunity to speak for a career networking group. They were thrilled with the “haven’t heard that before” insights shared during the program and the meeting planner asked if I’d share them in a […]

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