Archive for the ‘Elevator Speech’ Category

That’s Intriguing #91: Winning Super Bowl Ads: Who Says You Can’t Say Anything in 60 Seconds?

“Instant gratification takes too long.” – Carrie Fisher As a communication strategist and pitch coach, I often have clients tell me, “You can’t say anything in 10 minutes.” One client, who was pitching a room full of investors at the Paley Center in New York City, said, […]

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That’s Intriguing #78: How Can I Prepare for a Presentation so I Can Walk In With Confidence?

“Winning begins with preparation.” – Football coach Joe Gibbs A client, who was an executive for a Six Sigma organization, was preparing for an important medical conference. If he did right by his audience, he and his organization stood to win millions in contracts. The problem? Have […]

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That’s Intriguing #76: What is The E.Y.E.B.R.O.W. Test®?

Do you ever: • Find people aren’t really listening when you’re talking to them? • Have a tough time explaining your ideas? • Notice that what you’re saying seems to be going in one ear, out the other? • Get frustrated because you can’t get across the […]

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That’s Intriguing #59: Want Confidence? See Speaking as a Sport

“Fear is a pair of handcuffs on your soul.” – Faye Dunaway I was coaching a client today and she was admitting that, even though she’s a successful international executive, she still gets nervous when she speaks. She has an important investor pitch coming up next week […]

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That’s Intriguing #51: Guy Kawasaki: Genius In Action: Part 3

Guy Kawasaki . . . Genius in Action Part 3, By Sam Horn, The IntrigueExpert This is the final post detailing the excellence in action that Guy Kawasaki demonstrated during his keynote for Ruth Stergiou’s Invent Your Future Conferencein NoCA. Actually, there were many more things Guy […]

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That’s Intiguing #49: Guy Kawasaki: Genius In Action: Part 1

Guy Kawasaki . . . Genius in Action, By Sam Horn, The Intrigue Expert  “It’s not enough to be the best at what you do; you must be perceived to be the only one who does what you do.” – Jerry Garcia of the Grateful Dead I’m […]

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That’s Intriguing #45: How Can I Turn a No into a Yes?

During a recent Win Buy-In: Get Anyone Intrigued in Anything in 60 Seconds workshop I gave in Europe, a participant raised his hand and asked, “What can we do if we anticipate our decision-maker is going to say no? Do you have a way to turn that […]

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