Archive for the ‘Branding’ Category

That’s Intriguing #96: Do You and Your Business Stand Out?

“It’s not enough to be the best at what you do, you must be perceived to be the only one who does what you do.” – Jerry Garcia, the Grateful Dead I agree with Jerry Garcia. The world does not need “another _____.” “Another” web designer, coffee […]

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That’s Intriguing #94: Avoid Platitudes Like the Plague

  “Let’s give them something to talk about.” – Bonnie Raitt song lyric I recently spoke at a conference where two co-authors shared their findings after taking 2 years to interview people who were at the top of their profession. They then revealed their list of the […]

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That’s Intriguing #91: Winning Super Bowl Ads: Who Says You Can’t Say Anything in 60 Seconds?

“Instant gratification takes too long.” – Carrie Fisher As a communication strategist and pitch coach, I often have clients tell me, “You can’t say anything in 10 minutes.” One client, who was pitching a room full of investors at the Paley Center in New York City, said, […]

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That’s Intriguing #86: Sam Horn and the Intrigue Agency Open Nominations for the 2014 POP! Hall of Fame

  “The best way to corner a niche is to create a niche.  And the best way to create a niche is to … coin your own word.” – Sam Horn Encountered a couple of early entries for the 2012 POP! Hall of Fame … and thought I’d share them […]

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That’s Intriguing #78: How Can I Prepare for a Presentation so I Can Walk In With Confidence?

“Winning begins with preparation.” – Football coach Joe Gibbs A client, who was an executive for a Six Sigma organization, was preparing for an important medical conference. If he did right by his audience, he and his organization stood to win millions in contracts. The problem? Have […]

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That’s Intriguing #76: What is The E.Y.E.B.R.O.W. Test®?

Do you ever: • Find people aren’t really listening when you’re talking to them? • Have a tough time explaining your ideas? • Notice that what you’re saying seems to be going in one ear, out the other? • Get frustrated because you can’t get across the […]

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That’s Intriguing #74: Sam Horn and The Intrigue Agency Announce the 2011-2012 POP! Hall of Fame

The votes are in. We have our winners. Here are the most intriguing business names, book titles and NURDS (New Words) for 2011-2012 – as submitted by our POP! and Intrigue Institute tribe. Thanks for your nominations and votes. The purpose of the POP! Hall of Fame […]

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