Best Business Names, Company Slogans and Book Titles of 2008

The #1 premise in business is that it need not be boring or dull. It ought to be fun.” – Tom Peters

The votes are in and the decisions have been made. The following business names, company slogans and book titles POP! out for all the right reasons – they’re Purposeful, Original and Pithy (they POP!) and they’re NOT boring or dull. As a result, they’ve helped their organization or product break out vs. blend in (the purpose of an attention-grabbing name, slogan and title. )

1. Segs in the City. The perfect name for a business which offers tours of downtown Washington DC on the stand-and-ride Segways.

2. WOKamole. The inspired name for a Chinese-Mexican restaurant in San Antonio, Texas. I also like Ciao-Mein, the name of an Italian-Chinese restaurant.

3. “Tastes So Much Like Coke, our lawyers have contacted our lawyers.” A brilliant ad campaign Coca-Cola used to address complaints that their new diet drink didn’t taste like “the real thing.”

4. Weeding By Example. What 13 year old Jack McShane called his charitable organization that cleaned up New Orleans City Park following Hurricane Katrina.

5. Kis-Meet. What else would you call an online dating service that helps you find your perfect match? A close second was Geek2Geek, a site for pocket-protector types with personals that read, “Tall, Dork and Handsome.”

6. BUYology. The sublime title of a bestseller by Martin Lindstrom that explains the science of why we buy. Much like Freakonomics, this is an example of how creating a new word for your book can launch a lucrative business empire.

7. Snuba. Leave the oxygen tank on the boat and explore 10 feet underwater without having to be certitified and without risk with this new sport – half snorkel, half scuba.

8. “Good things come to those who . . . walk.” Avon has raised millions to find a cure for breast cancer with their walks that feature this slogan.

9. “Great minds like a think.” The clever people at The Economist agree with Samuel Goldwyn who said, “Avoid cliches like the plague” and gave their slogan a clever twist.

10. Squeaky Green. What else would you call an organic product that gets your house squeaky clean?

  • http://joseph.extendr.com Joseph Rueter

    We named a service we recently launched with a bit of a fun/interesting name depending on who you ask and where their mind is at the time… extendr… http://www.extendr.com. The notion is that by offering people a place to have all their links they can extend their on and offline networks by making easy digital introductions.

    The proximity to the other notion for the word was inadvertent but we’re now having a good deal of fun with it. For example a marketing site of ours is http://www.emailaugmentation.com Cheers to fun!

    To your mind, is extendr.com the kind of fun you’re thinking of?

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