And the Winning Super Bowl Ad is . . .

I promise . . this is not a bait and switch.

I said I’d report back about which Super Bowl ads were the funniest, most original, most buzz-worthy.

I watched and kept waiting and waiting and waiting. Waiting for an ad that was wildly creative. One that exceeded our expectations. One that was worth the millions spent on it ($2.7 for the 60 second time slot alone, not counting the agency fee, production budget, celebrity appearance, etc.)

Nada. Zip. Nothing.

One had a moving story line (the Budweiser Clydesdale being trained to make the team by his Dalmatian friend, ala Rocky), but in many of the ad meters the following day, a baby spitting up claimed the top spot.


I wanted to share something that DID catch my attention Super Bowl weekend. The following quote by football player Junior Seau POP!d out of the pack . . . for all the right reasons.

When asked by a reporter what it meant for his New England Patriots team to be going for a perfect 19-0 record, Seau said, “There’s good, great, and there’s ever. We have an opportunity to be an ‘ever.'”

The reporter picked right up on it. “You mean as in ‘best ever?”

Junior just smiled.

In a week of platitudes, Junior’s observation was Purposeful, Original and Pithy. Kudos.

Leave a Reply

Want a speaker you can trust to thrill your audience from start to finish - with original insights, laugh-out-loud humor, relevant examples and inspiring stories that motivate them to act?
Work with Sam and the IA team to position, message and craft your presentations, books and priority projects so they win buy-in from your target audience and decision-makers.
Want to create intriguing, one-of-a-kind ideas, projects and communications? Our books, videos and e-learning products show you how.
Want recent insights, examples and action steps on how to create interest, earn respect and connect with anyone? Our blogs (often featured in Fast Company,, etc.) show how.